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This web page hidebracer.com states the following, "One step process easy to use." Our analyzers saw that the website said " Reduces damage from improper leather care." The Website also said " Protects leather with a barrier against dirt and spills. It guards and reduces ultraviolet fading. Helps prevent leather from drying and cracking. Maintains and increase the natural feel or hand of fine leather. Repels dirt and grime keeping leather clean and soft. Safe for bright and light pastel fashion tones. Helps remove scratches from oiled or pull-up waxed leathers." The website's header had Stressless as the most important optimized keyword. It is followed by Ekornes, Ekornes Hide Bracer, and Stressless Hide Bracer which isn't as highly ranked as Stressless. The next words hidebracer.com used was Ekornes Leather Care. leather conditioner was included but will not be seen by search crawlers.